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“Extra Credit” SOLD: Examining the T in TV Advertising
February 23 @ 4:30 pm - 6:30 pm PSTFree
SOLD examines advertising (Film, video and print) that have enlisted a transgender character (Real life or fictional) to sell their product. These commercials cross many decades, starting in the 1950’s and going up to current day, and span across 15 countries. SOLD encourages you to view the commercials with a socially conscious mind, putting yourself in the role of the Advertising Agency responsible for marketing the product. But it doesn’t stop there, SOLD leaves the viewer with a newfound awareness of why it’s so important to hold major corporations accountable for their portrayal of the LGBTQ community. At the end of the presentation you, the viewer, will see that enlightened advertising can create positive, empowering representations in the media that have the power to lead the next socially relevant civil rights movement, the transgender community, into a better future.”
Teen Facilitator: Nadja Dee Witherbee